When Your Content Brain Says “Sit” and Refuses to Stay

So... You’re Staring at Your Phone Wondering What the Heck to Post Again, Huh?

Been there. Honestly? I’ve been there this week.

As a dog trainer, you're constantly juggling sessions, messages, behavior plans, muddy paws, and the occasional existential spiral over whether your last reel made sense to anyone besides your dog. Creating content might feel like one more thing yelling for your attention, and when you’re creatively blocked, it’s a loud one.

Let me just say: you’re not broken, bad at marketing, or unmotivated. You’re human. Even if you currently smell like dog treats and patience.

When I feel stuck, it’s almost always because I’ve lost sight of why I’m even posting in the first place. Am I trying to educate? Show potential clients what working with me looks like? Build community? Vent about the joys of adolescent shepherds? Once I reconnect with the purpose, ideas start flowing again. Or at least trickling.

You don’t need to post the most profound, educational, perfect piece of content ever. Post something you’d want to read. Something your clients have asked you. Something that made you laugh today. Just start there.

And if you’re still stuck, go snoop in your DMs or client messages. What questions are people asking you? What do they say they struggle with? That’s all gold. You don’t have to guess what people want. Most of them are already telling you.

Also, you’re allowed to take a break. This one’s hard, I know. But stepping back for a day or a week doesn’t mean you’ve failed. It means you’re making space for your creativity to reset. Go hike with your dog, try a different creative outlet, or do something completely unrelated to training.

Feeling brave? Try something new. If you usually post photos, try a quick reel or behind-the-scenes story. If writing feels like a chore, do a voiceover or talk to the camera. Your audience doesn’t need perfect. They need real.

And if you're really in the thick of it, go back to your wins. Scroll through old photos or videos. Rewatch a session you were proud of. Think about a dog you helped or a client who had that lightbulb moment. Those stories are the ones people connect with, and they’re content worth sharing.

Creative block is a pain, but it’s not permanent. Be kind to yourself, take a breath, and when you're ready, come back with something simple, honest, and you. That’s what people are here for anyway.

Fetching big ideas (and sometimes sticks),
Liz, Ruger, Rumor & Roulette